The Blush Bunch for Ulta

Client
Benefit Cosmetics

Role
Packaging Designer

Creative Direction
Emily Williams
Susan Kwon

Deliverables
Packaging Design
Retail Packaging
Print Production
Material Selection

Created exclusively for Ulta Beauty, The Blush Bunch is a promotional sample collection featuring some of Benefit Cosmetics' most popular blushes and bronzers.

I designed the packaging for the collection and partnered closely with the production team to manage print production, structural sizing, and material selection. The final design balanced strong shelf presence with a cohesive brand experience, creating an engaging presentation for both retail displays and customer sampling. The final packaging was produced and launched exclusively at Ulta Beauty retail locations.