Boiing & Wattsup

Client
Benefit Cosmetics

Role
Packaging Designer

Creative Direction
Emily Williams
Susan Kwon

Deliverables
Packaging Design
Production Artwork
Print Production
Material Selection

Boi-ing & Watt's Up! combines two of Benefit Cosmetics' iconic products into a single retail package.

My role was to develop packaging that unified the visual identities of both products
while maintaining brand consistency. Working closely with the production team,
I oversaw production artwork, print specifications, sizing, and material selection to
deliver a high-quality final product ready for manufacturing.

Images courtesy of Benefit Cosmetics.