SF Winter Wonder Glam (Holiday Kit)

Client
Benefit Cosmetics

Role
Packaging Designer

Creative Direction
Emily Williams
Susan Kwon

Deliverables
Holiday Collection
Packaging Design
Production Artwork
Print Production

Created for Benefit Cosmetics' holiday collection, SF Winter Wonder Glam is a
limited-edition gift set inspired by San Francisco's vibrant character and seasonal spirit.

Using the campaign illustrations as a foundation, I translated the creative direction into
production-ready packaging by developing the layout, color application, and overall visual execution.
I collaborated closely with the packaging production team to refine print specifications,
structural sizing, and material selection, ensuring a high-quality retail-ready product.

Images courtesy of Benefit Cosmetics.