MASCARA-RAMA

Client
Benefit Cosmetics

Role
Packaging Designer

Creative Direction
Emily Williams
Susan Kwon

Deliverables
Packaging Design
Structural Packaging
Product Launch
Packaging Production

MASCARA-RAMA is a three-piece mascara sample set created by Benefit Cosmetics
to support the launch of BADgal BANG! Mascara.

I designed the packaging system for the promotional kit, including both the outer box
and the custom interior tray that securely housed the three sample products.
The design balanced product visibility with the bold visual identity of the launch
campaign while creating an engaging unboxing experience for customers.

Images courtesy of Benefit Cosmetics.