Holiday Campaign Rollout

Client
Nordstrom

Role
VM Beauty Graphic Designer

Deliverables
Campaign Adaptation
Environmental Graphics
Retail Marketing
Print Production
Production Artwork
Cross-functional Collaboration

Every holiday season, Nordstrom Beauty launches a large-scale marketing campaign that extends across stores nationwide.

As the lead designer for the retail rollout, I translated the campaign's creative direction into a cohesive in-store visual system, adapting the marketing assets across a wide range of environmental graphics and promotional touchpoints. I partnered with cross-functional teams and print vendors to deliver production-ready artwork that ensured a consistent and engaging customer experience throughout the holiday season.