Beauty Retail Environment

Client
Nordstrom

Role
Graphic Designer, VM Beauty

Deliverables
Environmental Graphics
Retail Fixture Graphics
Production Artwork
Print Production
Vendor Coordination
Cross-functional Collaboration

As part of Nordstrom Beauty's new fixture and LED backwall initiative,
I led the graphic execution for a large-scale retail rollout across multiple store locations.

Working closely with brand partners, I translated campaign assets into scalable
environmental graphics, adapting each design to meet fixture specifications while
maintaining brand consistency across a variety of retail environments.
I collaborated with cross-functional teams and print vendors to oversee
production artwork, material selection, fabrication, and installation, delivering a cohesive in-store
experience from concept through execution.

The program continues to expand as new stores adopt the fixture system,
supporting a consistent retail experience across Nordstrom Beauty locations.